Ira Toyota VIP
Ira Toyota VIP is a cross-promotional website designed to promote New England area Ira Toyota dealerships, and to drive traffic to their service departments with a monthly "gift with purchase" incentive. Promotional partners included Papa Gino's, Turkey Hill and Smuggler's Notch.
The website had to be easy to use and feature information about Ira Toyota dealers and service departments. In order to collect and validate dealer codes and invoice numbers a database was built to capture participants information.